Gender Roles
Albert Bandura
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Theorized that children learn by seeing. They will model what they see their parents do and as a result, they will form stereotypes for gender.
Kohlberg
Sandra Bem
Termed "gender schema" which entails a few steps in making a choice on what toy to play with.
Sigmund Freud
Said that children often start hating the parent of the same sex. The Oedipus Complex is when the boy falls in love with the mom. The Electra Complex is when the girl falls in love with their father. In the end, the complexes resolve and the same sex parent and child start to identify with each other.